Blogging for Mashable.com, Adam Ostrow offers several suggestions for how Obama’s administration can continue to use its well-established social networks during the next four years and beyond.
Most of his ideas include keeping Obama’s base civically engaged—educating them about legislation that needs congressional support, and calling citizens to service:
Obama has often talked about a call to service during his campaign – things like expanding the Peace Corps and offering tax credits in exchange for public service. Why not allow users of MyBarackObama to utilize the platform to organize community service projects? Use Twitter and SMS to alert people to opportunities to give back in their own communities or when national tragedy strikes. Utilize Facebook to get the word out about charitable events. The tools and the users are already in place.
Rather than requiring people to be so proactive about doing good, Obama’s social media reach allows them to be reactive – staying informed of things going on in their communities, organizing people that can help, and then pitching in – all from the comfort of their personal computer.
I feel old saying this, but there was a time not so long ago when presidents wouldn’t even appear on night-time talk shows. What do you think of a President who keeps a blog, whom you can support on Facebook and who can follow you on Twitter?
How else can we capture the energy left in the wake of the election, where Democrats and Republicans mobilized to the mantra of “change”?
See this post about Obama’s plans for his social network.
Also check out this article on the implications of Obama’s online campaign for the social sector, by Tom Watson, author of CauseWired: Plugging In, Getting Involved, Changing the World and publisher of OnPhilanthropy.
With record numbers of first-time voters and young people backing Obama’s presidency, perhaps a new generation of government workers will not be so hard to recruit after all.
With Baby Boomers retiring in droves over the next decade, fears have been widespread in public and nonprofit sectors that the United States will face a leadership shortage.
Not enough young people have shown an interest in government careers, and in-roads to government careers are not well known. Government has a reputation of being inefficient, less lucrative than business sector work, and very, very bureaucratic. People cite student loans that are just too high, and the need for better marketing of the compelling opportunities available in the government.
“This will not be a call issued in one speech or one program – this will be a central cause of my presidency. We will ask Americans to serve. We will create new opportunities for Americans to serve. And we will direct that service to our most pressing national challenges.”– U.S. President-Elect Barack Obama during a speech given at the University of Colorado, Colorado Springs July 2, 2008.
John F. Kennedy inspired a generation of youth to serve through initiatives like Peace Corps. Will a new generation of people — young people and people who are recently discovering civic engagement — be inspired to join the ranks of an Obama-led federal government? What do you think?
If you are considering a career in government — whether you supported McCain or Obama during this election cycle — you should know about these resources:
President-Elect Obama has been particularly clear that his administration will count on the help of people who have supported his candidacy and on those who didn’t. Young people may accept this invitation by entering the government workforce. If they do so with the enthusiasm and turn-out they have shown in his election bid, the looming leadership crisis may fail to materialize.