Blogging for Mashable.com, Adam Ostrow offers several suggestions for how Obama’s administration can continue to use its well-established social networks during the next four years and beyond.
Most of his ideas include keeping Obama’s base civically engaged—educating them about legislation that needs congressional support, and calling citizens to service:
Obama has often talked about a call to service during his campaign – things like expanding the Peace Corps and offering tax credits in exchange for public service. Why not allow users of MyBarackObama to utilize the platform to organize community service projects? Use Twitter and SMS to alert people to opportunities to give back in their own communities or when national tragedy strikes. Utilize Facebook to get the word out about charitable events. The tools and the users are already in place.
Rather than requiring people to be so proactive about doing good, Obama’s social media reach allows them to be reactive – staying informed of things going on in their communities, organizing people that can help, and then pitching in – all from the comfort of their personal computer.
I feel old saying this, but there was a time not so long ago when presidents wouldn’t even appear on night-time talk shows. What do you think of a President who keeps a blog, whom you can support on Facebook and who can follow you on Twitter?
How else can we capture the energy left in the wake of the election, where Democrats and Republicans mobilized to the mantra of “change”?
See this post about Obama’s plans for his social network.
Also check out this article on the implications of Obama’s online campaign for the social sector, by Tom Watson, author of CauseWired: Plugging In, Getting Involved, Changing the World and publisher of OnPhilanthropy.